MARKETING
CREATING LASTING IMPACTS
The Center of Innovation
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Novelty Cigar Bar and Lounge is slated to open in the Fall of 2023, but that hasn't stopped Samarah from assisting in developing back to back vibrant pop-up experiences and leading digital innovation as Novelty traveled throughout the country. Novelty’s page has grown by 60,000 followers with a 646% engagement increase in 7 months and we also effectively grew her personal brand in the process. Novelty’s CEO, Sandra Mayo, has been able to leverage this growth to connect with A-list brands like Quality Control Music, Escobar Cigar and Nas, El Septimo Cigars, and more.
Marketing Campaigns Included:
● Multiple Rounds of Creative Strategy
● Website Design
● Social Media Management
● Graphic Design
● Collateral Development
● Product Development
As the Agent Growth Marketing Coordinator, Samarah played a key role in supporting print marketing efforts, marketing channel setups, social campaign setups, and coordinating/resolving support inquiries across vendor relations and cross-functional teams for hundreds of real estate partners with a company evaluation of over $2.5 billion.
She supported multiple projects, directly influencing the marketing services and product roadmap, such as consulting with multi-million dollar real estate agencies on marketing spend, setting up ads on the Google Ads platform along with Facebook and AdRoll, and building, monitoring and ordering over 400 brand-specific postcards.
Infusion Blends Flavor Infused Artisan Butter are custom blended flavor infused All Natural Butters. IB offers the finest hormone free butter, herbs, spices and real fruits that is currently sold in selected Krogers, Walmarts, and online! Achieved 120% ROI from creative investment with increased visibility by over 230%. Our work together was also featured on the Today Show
Marketing Campaigns Included:
● Website Design
● Video + Photo Design, Production, and Editing
● Voiceover Work
● Email Marketing
● State-Wide Spotify Campaign
● Youtube Campaign
● Facebook Advertising